Film 01 / 09H&M · Fashion Campaign2025

Summer in Play

Chapter IThe idea

A summer uniform for people who never stand still.

Sport, style and surreal scale meet on an open field. A playful fashion film grounded by clean silhouettes and a sharp orange visual thread.

Chapter IIThe world
Still 01Summer in Play
Chapter IIIThe film
Chapter IVCredits
Production
Macverri Production
Direction
Tolu Bello
Cinematography
Tolu Bello
Edit
Tolu Bello
Category
H&M, Fashion Campaign
Year
2025
Next film — 02Show Me Know Me